Conversion tracking

Part 2 of our Website Reality Check Series. There's a phrase that quietly drains more money from businesses than almost any other: "We'll figure it out later." It shows up in every industry, every company size, and almost every website project. The site needs to launch, the deadline is tight, and someone on the team says the magic words. We'll add analytics tracking later. We'll set up conversion goals next quarter. We'll figure out what to measure once we have some traffic.