Graymont Website Redesign & Development

Introduction

Graymont is a global leader in calcium-based solutions, serving critical industries across North America and Asia-Pacific. With a growing emphasis on sustainability, innovation, and community impact, Graymont needed a complete overhaul of its international website to better reflect their mission and meet the needs of a diverse, global audience. MOSAIC was selected as Graymont’s digital partner to lead a full website transformation. This included deep discovery, strategic architecture planning, user-centered design, custom development, and seamless content migration. The result is a high-performing, scalable platform built to support Graymont’s long-term goals and continued expansion.

THE CHALLENGE

Graymont’s previous website presented multiple challenges:

• A fragmented site structure made navigation unintuitive for both internal and external audiences.
• Legacy content lacked consistency, clarity, and SEO optimization.
• The brand’s strong emphasis on sustainability, innovation, and global reach was not well represented.
• Technical limitations hindered user engagement and access to critical resources such as product documents, facility information, and career opportunities.

To meet the needs of diverse stakeholders, customers, employees, job seekers, and partners, Graymont required a complete rethinking of its web experience.

THE SOLUTION

MOSAIC approached the engagement holistically, delivering a multi-phase solution encompassing Discovery, Architecture, Design, Development, and Content Strategy.

Discovery Phase

The project began with a comprehensive research initiative to ensure the site was informed by real user needs and business goals. This phase included stakeholder interviews, user surveys, internal workshops, focus groups, and customer feedback surveys. These insights were used to create user personas, define use cases, prioritize features using the MoSCoW method, and map user journeys. A detailed requirements document outlined all functional and non-functional needs to guide the remainder of the project.

Architecture Phase

With a strong foundation from the discovery phase, MOSAIC developed an intuitive and scalable site architecture. This included defining core sections like Solutions, Products, Sustainability, Global Presence, and Technical Resources, while ensuring seamless navigation pathways and logical content hierarchies that support both current and future needs.

Design Phase

High-fidelity mockups were created to bring the architecture to life, using modern, responsive, and accessible design principles. Interactive components such as a dynamic product filtering system, SDS Finder Tool, interactive map, sustainability report, and personalized career interest form, were built into the UX to engage users and support key business functions. The design system reflected Graymont’s brand identity and emphasized storytelling around innovation and sustainability.

Development Phase

MOSAIC developed a fully custom frontend and backend framework that brought the approved designs to life. All interactive tools were developed and tested for functionality, responsiveness, and performance. Accessibility features were implemented to meet WCAG 2.1 AA standards. Rigorous QA and performance optimization ensured a smooth and reliable user experience across browsers and devices.

Copywriting & Migration Phase

To ensure consistent messaging and SEO optimization, MOSAIC reviewed and refined all pages of website content. The refined copy was integrated into the new website and formatted for readability, accessibility, and search performance. Migration and final QA ensured all content displayed correctly across devices and was aligned with Graymont’s tone and strategy, with a strong focus on innovation and sustainability as a global leader in calcium-based solutions.

THE PROCESS

1. Discovery & Research – User surveys, stakeholder interviews, focus groups, and workshops to align on goals and priorities. 
2. Strategy & Architecture – A future-ready site map and user flows based on personas and use cases. 
3. User Experience Design – Accessible, interactive designs that reflect brand values and enhance usability. 
4. Custom Website Development – Fully responsive, scalable codebase with integrated tools and accessibility. 

Content Optimization & Launch – Reviewed, SEO-optimized content migrated into website with full QA.

THE RESULTS

• A fully restructured and user-centered international website aligned with strategic business objectives.
• Streamlined user journeys for stakeholders, job seekers, partners, and customers.
• Enhanced brand perception through modern design, interactive tools, and accessible layouts.
• Improved access to technical resources, locations, sustainability reports, sustainability initiatives, and company information.
• A scalable foundation that positions Graymont for future growth and digital innovation.

 

PROJECT SUMMARY

The Graymont website redesign project encompassed a full digital transformation, beginning with in-depth discovery and user research and culminating in a modern, scalable platform. MOSAIC worked closely with stakeholders and end users to ensure the architecture, design, content, and functionality aligned with real-world needs and business goals. The new website features intuitive navigation, robust interactive tools, and a consistent user experience across devices and regions. It highlights Graymont’s commitment to sustainability, innovation, and community, while serving as a reliable and accessible resource for a global audience.

In recognition of its excellence, the new Graymont site was named a 2025 Platinum dotComm Award winner.